Marketing Manager · Raheja Solar & Barefruit · Indore, India

I build brands.
Not noise.

Nine years turning marketing budgets into market share — across agritech, FMCG, retail, and now D2C. Currently running two brands under one roof: Raheja Solar (B2B) and Barefruit (D2C) — same team, two different playbooks, every day.

B2B + D2C·Shark Tank India S4·Execution > Strategy

Connect on LinkedIn See the path ↓

Always learning. Let's exchange ideas.

9+YEARS · AGRITECH, FMCG & D2C

4STATES OWNED AT GRAMOPHONE

15+TEAM LED, PROMOTED IN 2 YRS

1BRAND ON SHARK TANK INDIA S4

Track Record

The Growth Path

Eight stops. One straight climb.

Operations to advertising to trade marketing to agritech to D2C — each stop handed me a skill the last one didn't, and I stacked them on purpose.

"Indian brands are great at making noise. Very few build something that lasts. That gap is where I work."

— Yati, on nine years in the field

I started out taking pizza orders at a Domino's counter in 2011. By 2016 I was running a 15-member team for vivo across Madhya Pradesh. The fundamentals never stopped mattering — I just got better tools to work with.

Point of View

Opinions earned the hard way

Nine years of running campaigns across agritech, FMCG, D2C and telecom taught me a few things most brand decks won't say out loud.

B2B and D2C aren't two different jobs.

They're the same job in different vocabulary. Right now I run both, for the same parent company, in the same week — the funnel changes, the discipline doesn't.

In agritech, trust is built on a farm visit, not a funnel.

At Gramophone, the campaigns that worked in Madhya Pradesh needed a different proof point in Rajasthan. No dashboard tells you that — a field visit does.

Most "brand awareness" plans are vanity metrics wearing a strategy costume.

At Patanjali, the plan that actually moved SKUs off shelves was the one the field sales team could execute without calling head office. Simplicity is a growth lever, not a compromise.

A promotion is a lagging indicator, not a strategy.

Getting promoted to manager at vivo within two years wasn't the goal — showing up in the market every week was. The title just caught up to the work.

Case Studies

Four problems worth walking through

Not a highlight reel — the actual shape of the problem, what I did about it, and what happened next.

2024 — Present

Raheja Solar & Barefruit

ChallengeA B2B agri-processing business needed a consumer-facing D2C brand — without diluting its industrial credibility or splitting the team.

ApproachBuilt Barefruit as its own identity, campaigns, and digital presence, run in parallel with the parent brand by the same team.

ResultBarefruit was selected to feature on Shark Tank India, Season 4.

Shark TankBarefruit featured, India S4

2022 — 2024

Gramophone

ChallengeOne agritech brand playbook wasn't translating across four states with different crops, dialects, and buying habits.

ApproachLocalized launch strategy and campaigns state by state, working directly with farmers on the ground rather than from a dashboard.

ResultOwned brand & product-launch marketing across MP, CG, MH and RJ, solo.

4 statesMP · CG · MH · RJ, run solo

2015 — 2017

vivo Mobile India

Challengevivo needed on-ground brand presence built from zero across Madhya Pradesh, with no existing playbook to follow.

ApproachRan launch events, exclusive stores, and ATL/BTL activity myself, then built and trained the team required to sustain it.

ResultPromoted to manage a 15+ member team within two years.

15+team led, promoted within 2 yrs

2018 — 2019

Patanjali Ayurved

ChallengeNew SKUs needed a nationwide modern-trade rollout without losing consistency between regions.

ApproachOwned price negotiation, sales-toolkit development, and field-team training across every region, personally.

ResultPAN-India modern-trade rollout, from launch to shelf.

PAN-Indiamodern-trade travel & rollout

Toolkit

What I actually use

Brand & Strategy

Brand Building Strategic Planning Market Research Content Strategy

Digital & Performance

Digital Marketing Media Buying SEM & Apple Ads Google Analytics

Campaigns & Ops

Campaign Mgmt Product Launch Budgeting Team Building

Let's Talk

Have a brand that needs less noise, more work?

Connect on LinkedIn

I build brands.Not noise.