I build brands.
Not noise.
Marketing Manager, Raheja Solar Food Processing & Barefruit — one B2B, one D2C, same person leading both.
Eight stops. One straight climb.
From taking pizza orders to building a brand that walked onto Shark Tank — every stop added a layer.
"Indian brands are great at making noise. Very few build something that lasts. That gap is where I work."
Three stops that shaped the way I work
Raheja Solar & Barefruit
Built the D2C brand Barefruit from inside a B2B agri-processing company — brand, campaigns, and digital, from the ground up.
Gramophone
Ran brand and product-launch marketing for an agritech platform helping farmers plan inputs and improve yields.
vivo Mobile India
Built vivo's on-ground brand presence across Madhya Pradesh — launches, exclusive stores, ATL & BTL.
How I actually work
Ten years across agritech, FMCG, retail, and D2C left a few things unchanged.
Execution first
A good plan shipped badly loses to an average one shipped well. I'd rather be the one who gets it out the door.
Field over classroom
An MBA gave the foundation. Trade routes, farmer conversations and retail floors gave the real education.
Started at the ground
Order-taking at Domino's to running two brands at once — every stop still shows up in how I work.